Only two people complained when they first heard the infamous show.
Now thousands have complained.
Of course, Brand and Ross are vulgar wallies. But the public reaction is strikingly disproportionate. One expects, as one with the last such hapless celebrity caught up in such a fit - Jade Goody - that the mob just want them to be hung and quartered.
The British public don't half like their periodic fits of self-righteous morality.