I have today emailed the British Chiropractic Association with the following queries.
1. Does the British Chiropractic Association still endorse the "Happy Families" leaflet? If not, when did this endorsement cease and why?
2. Does the British Chiropractic Association still support chiropractic as a treatment for colic? If not, when did this support cease and why?
I will let you know any response.
Longstanding readers of this Blog may recall the (perhaps condescending) response to a previous query I had from Publicasity, the BCA's PR company:
"Thank you for your request. We are indeed the PR Consultancy for the BCA but as such our remit is limited to the mainstream media on matters relating to the promotion of Chiropractic. Thanks..."
You will recall that I delighted in the throwaway "Thanks...". You could just tell one was dealing with such a cool PR executive... :-)
Oh well, the internet and blogosphere clearly didn't matter to the British Chiropractic Association.
But I have news: possibly emboldened by their successful PR work with the British Chiropractic Association, Publicasity now describe themselves as not a PR company but as Brand Alchemists instead.
The requirements to be one of these Brand Alchemists?
"1. One who creates or amplifies valuable brands
2. Offers a bespoke comms mix to achieve your end goal
3. Transformative or turns brands into gold
4. ‘A top-notch agency with THE right chemistry’
5. ‘Guarantees results - if we don’t deliver, we work for free until we do’ "
"We have over 50 carefully hand picked brand alchemists who are always hungry to perform their magic".
You really couldn't make it up.