Pepsi would like to blog about science and nutrition.
(For background, see here> and links therein.)
This is surely a Good Thing.
If Pepsi are crap or biased, then we can call them out on being crap and biased.
They are exposed to a huge reputational risk by seeking to blog in the full glare of the blogosphere.
ScienceBlogs have agreed to host this blog.
However, it would seem this is a Bad Thing and really should be opposed.
No purely anonymous comments will be published; always use a name for ease of reference by other commenters.